Influencer Marketing and Management

Murad is one of the first ‘freelancers’ to operate as a marketing agent for Middle Eastern and International Influencers from various industries.
Influencer Marketing and Management.

Social Media Influencers and Micro-influencers are having an increasingly bigger impact on the success of a company’s advertising campaigns and ROI. Influencers today are the modern-day celebrities with a loyal following of fans interested in their stories, ideas, and daily routines. In fact, some influencers have a higher following on social media than some of the most famous celebrities in the world.

Some Social Media Influencers usually have one main social media platform or a few that they focus on, whilst others might prefer to cross-market themselves on several platforms based on their content and their type of target audience.

Influencer marketing has been embraced as one of the most effective channels for driving a higher ROI. 80% of marketers find it effective and 71% of them say that it helps them drive high-quality traffic and customers.

Are these reasons enough to convince you to invest in influencer marketing? They should be.

While marketers started leveraging the power of influence with celebrities, micro-influencer collaborations are rising in popularity.

One of the most significant differences is the fact that many micro-influencers have much higher engagement rates than macro-influencers (this is why I always tell my clients NOT to look at the followers count).

A study by SocialPubli showed that micro-influencers generate 7x more engagement than the average generated by macro-influencers. They are not just the fastest-growing but also the most engaging category of influencers in the industry.

Sure, they have fewer followers than macro-influencers. But their followers are people who have a genuine interest in their content. Their followers are, therefore, more likely to engage with the content they post, even when it’s sponsored.